07 Dec Brilliant Promotional Product Campaigns to Spark Your Creativity

Brilliant Promotional Product Campaigns to Spark Your Creativity

Every single day, effective advertising campaigns using promotional products are happening right under our noses. Think about it – promotional product campaigns are unfolding every day, from big businesses to small brands that focus on their niche target market.

You may have heard of some of these larger scale campaigns, but take some time to appreciate the promotional genius of the smaller niche campaigns! Promotional product campaigns are an effective marketing strategy for generating brand exposure. Note the promotional takeaways of each campaign so you have pointers on how to implement an effective promotional product campaign of your own.

Discovery Channel’s Shark Week Surfboards

Everybody loves Shark Week – it’s a themed week of television that has become a staple program for our summers. Discovery’s Shark Week dates back to 1988 and has amassed a dedicated following of viewers, so it makes perfect sense that the marketing professionals for the week-long TV program would dabble in some promotional fun.

In 2009, branded surfboards with an ominous shark bite were distributed throughout multiple Australian beaches to promote the week-long television program. The boards caused quite a stir among beach goers curious about the unusual promotion.

• Promotional Takeaway: Discovery’s use of a promotional item to advertise Shark Week is a lesson that promotional products can be informational. In addition to the program title and brand logos, the surfboards provided the date and times that Shark Week programs would be aired. What a great way to get potential viewers to tune in!